'THIS IS NOT A TOY' EXHIBITION OPENS.

M gets talked into presenting for Global TV...

...while the crowds outside get restless.

After an all-nighter setting it up, and delays due to TV crews at the scene, THIS IS NOT A TOY finally opened with an evening preview event and a few hundred guests. The space is looking good with hundreds of classic, rare and designer toys displayed using modernist furniture designed especially for the event by respected Indonesian architect, Juhara. As for the customized versions of the 707 'BoxR' toy designed for the exhibition, we're stunned by the amount of time and creativity people have invested in their creations (there's even one with live fish!). Guess they all want to win an iPod or some 707 stash. Definitely the most popular part of the exhibition last night...

Also, keep an eye out for the limited edition 707 x Darbotz T-shirt now available. We're sure you'll see a lot of people rockin' it starting tomorrow - a future classic? (Comes in black and blue, blue is ultra-limited for 707 staff and friends only - of course our friendship is easily bought with ready cash and extensive grovelling.)

The exhibition will be on from the 8th - 9th of July, 12 - 9pm daily. Free entry!

Many thanks to all who have contributed time and effort to making this event happen - you know who you are... And of course thanks to our sponsors, JUICE mag, AREA mag, Schweppes, Hotline, and eMac@icon.

checking the customized 707 toys

Darbotz & anonymous conspirators

THIS IS NOT A TOY x Darbotz T

loitering outside 707

FAME AT LAST.

Just came across the mention from Le Messie on his blog. He's one of the duo behind LMAC (R.I.P.), the multi-talented creative director of hot new brand FALSE, and a good friend of 707. Thanks for the kind words and keeping the secret identity intact...

MTV VISITS 707.

Furilla and friends

MTV Indonesia and VJ Cathy dropped by to film a segment in 707. No idea what they they were filming except that it involved lots of wardrobe changes using 707 merchandise and gave Lisza (707 crew) her first acting role playing... a shop assistant. Not too much of a stretch. Think she had one line. Autograph hunters can find here in 707 on a regular basis.

Keep an eye out for the segment on MTV at the end of July.

SUPERFINE IN VOGUE. EVERYWHERE.

French Vogue Article

Forget passé labels like Notify or True Religion (yawn), cult denim label SUPERFINE is where it's at. Not only has it been flying out of our store, but it's gaining hype in the major fashion press too with coverage in the July '06 issues of French VOGUE, Japanese VOGUE and Australian VOGUE. Personally we like the French VOGUE coverage (above, click to enlarge).

NEW KIDROBOT WARES.

Mad Barbarians Dunny 8"

707 is the only official Indonesian retailer for KIDROBOT and we've just received a new shipment of goodies... New stocks of toys in-store now include;

The popular 'do-it-yourself' MUNNY's, which come with a random assortment of accessories.


SMORKIN' MONGERS and huge SMORKIN' LABBITS (glow-in-the-dark) from KOZIK. ICE-BOTS from reknowned graf artist DALEK complete with refrigerator packaging.

Also coming very soon... a new and super-rare 8" DUNNY by Japanese design duo MAD BARBARIANS (see top photo, blind boxed, 1/10 is rare gold edition).For more info on these check the store or send us an email (info@sevenohseven.com).

KLIMT K.O.'s PICASSO IN 30 SECONDS.

This stunning portrait of Austrian society lady Adele Bloch-Bauer in gold leaf and oil by Gustav Klimt has been sold for a new record price of US$135 million. This beats the $104.1 million paid for Pablo Picasso's 1905 "Boy With a Pipe (The Young Apprentice)" at a Sotheby's auction in 2004.

The buyer was billionaire cosmetics magnate Ronald S. Lauder, who when asked how long it took him to decide to buy the painting replied "Thirty seconds."

TROVATA TAKING OVER.

The hype continues... After winning the CFDA/Vogue award (and 200,00 bucks!), TROVATA is on the cover of this month's NYLON and has just been featured on HYPEBEAST and HONEYEE. Jakarta 'hipsters' have already been depleting our stocks, but we still have a few T's and polos left. 707 is the exclusive supplier of TROVATA in Indonesia. Worldwide, TROVATA is available at Fred Segal, Barney's and other fine retailers.

UPDATE: TROVATA wins the PERRY ELLIS fashion award. It is now the only men's brand to win all three major 'new designer' awards; Ecco Domani, CFDA/Vogue, and Perry Ellis. Previous winners of the Perry Ellis award include Marc Jacobs...

UPDATE 2 : The green polo from the cover of NYLON is SOLD OUT! Too slow...

NEW ARRIVALS IN-STORE.

In-store now are new arrivals from;

DUFFER OF ST. GEORGE; Needs no explanation. The godfather of London urban fashion.
SUPERFINE; Uber-trendy jeans worn by Kate, Sienna, Gwyneth and more, in latest super-skinny and 'boyfriend' cuts. Selling out fast.
EDUN; New for women from the guys behind ROGAN and LOOMSTATE. Great jeans.
SILAS & MARIA; Cult fashion label with three stores in Japan, all with queues when new stock arrives.

"THIS IS NOT A TOY" EXHIBITION.

Flyer#1 by DARBOTZ

The next event from 707! July 7th-9th in the 2nd floor gallery at the Kemang Icon. 707 will be hosting an exhibition showcasing a history of toy collecting, from traditional wooden, through tin wind-ups, plastic action figures, Japanese robots and modern designer vinyl, we'll have it all on display! Alongside will be 50+ customized 'BOX-R' figures (the limited edition figure specially designed for the exhibition) by celebrities, designers, architects, musicians and more...

For more info check JUICE and AREA this month, and look for the four different flyers being distributed around Jakarta.

Also, don't forget to enter our competition! Look on the back of the flyer for entry details or click on the flyer image below. More details in separate blog entry! Make the box, customize it and submit your entry at any AKSARA bookstore or at 707 to get a chance to win one of many prizes, including 707 gift vouchers (up to 1.000.000 Rp.), limited edition Michael Lau, Kubrick and Maharishi tees, and more... The best entries will be displayed at the exhibition with judging on the final day.

To make the complete limited edition exhibition 'BOX-R' figure, buy the 'legs' at any AKSARA or at 707 for only 30.000 (or 2 for 50.000). Entry to the competition does not require purchase of 'legs'!

inserting 'box' into BOX-R figure

competition entry form! click above for printable full-size, then print on cardboard to make box for entry!
DUE TO POPULARITY, COMPETITION IS EXTENDED TO 7TH JULY (or later!)

('BOX-R' figure concept and design by 707, design and manufacture Good Guys Never Win Toy Co.)

GET RECKLESS.

Finally, after all the rumours and hype, RECKLESS is here and already making waves with a feature on HYPEBEAST.

The first release from the twisted minds of Max Footurama and the Copula crew is the unisex Araya, available in two colourways; grass green and crack yellow. Hand made with a classic retro style, nice attention to detail, two fat lace colours, and premium comfort, these are already on our list of fave summer kicks...

Quantities are limited to only 60 of each colourway so don't wait up! 707 is proud to be the exclusive supplier for RECKLESS in Indonesia.


Images: Footurama

GOLDENBALLS.

+Teamgeist "Berlin"

The ADIDAS "+Teamgeist Berlin" (the Goldenball) is the special edition match ball designed for the final match of the World Cup. This will be the ONE & ONLY match that this ball will be used in. The special match ball design is similar to the regular adidas +Teamgeist used in all earlier matches, but executed in gold, like the trophy, with black and white details. The name "+Teamgeist Berlin", translates to "team spirit", suffixed with the name of the German capital where the final will be played on July 9th.

Replicas of this special ball will be released at limited stores in limited quantities after the final.

The regular '+Teamgeist' ball is shown below and we're sure Heidi is explaining how it's supposedly the most advanced football ever produced, using only 14 panels instead of the normal 26 or 32 to give a much smoother surface and more spherical shape.

NIKE + IPOD = ?

Two of our favourite companies finally got together this week to produce a new way to run with your iPod Nano. Unfortunately we at 707 don't run unless being chased so are unlikely to be throwing down the 29 bucks anytime soon.

Basically you put an pebble-sized sensor in certain pairs of Nike shoes and attach a wireless adaptor to your Nano then go for a run. As you can see in the image, it then displays all kinds of related info on the iPod's screen (and via voice feedback), which will later be synced with your computer and a special Nike website. This means that you can later track details of all your runs and see various details broken down in graph form.

Almost cool enough to tempt us to start jogging. Sure, right.

the Nike + iPod package for 29 bucks

what you see on your iPod

3 WHEELS ARE BETTER THAN 2.

Two wheeled scooters? Ha. And again, HA! We'll be laughing at all you philistines still driving such antiquated means of transport as we speed by on our three-wheelers. You're probably still listening to 8-track cassettes and watching Betamax tapes.

PIAGGIO, the company that makes Vespas, has just shown it's new 'MP3' three-wheeler for the first time. Allegedly due to the extra levels of grip it not only can be leant over to crazy angles, but can also brake far faster than a normal scooter. The other bonus for the malcoordinated is no balance is required when stopping at red lights.

Power for the MP3 is provided by either a 125cc or 250cc four-stroke, liquid-cooled engine. 125 sounds a little underpowered but the 250 definitely looks entertaining...

iPOD DJ 2.

For all you wannabe DJ's who are too weak to carry around a bag of vinyl, NUMARK finally releases an iPod mixer with pitch control. Not only that, but it now can even take and mix (or even scratch) two tracks with the need for only one iPod or USB hard drive. Geek DJ's (ok, like us) now have no excuse for poor mixing of their Buggles and Kraftwerk mp3's. (price to be confirmed)

MORE STAFF CELEBRITY TWINS.

Please note that our staff refuse to sign autographs or answer questions about their famous relatives.

52% similarity to his favourite singer, Elton John

"It's like looking in a mirror" said Eddie. 55% similarity to Eddie Murphy.


Our resident Goodfella with 58% similarity to Joe Pesci.

FURILLA

Furilla is the first collectible from the mind of Tory Orzeck (designer of the classic Nike Footscape shoe) and the famed FUSE design house. Based around an extremely bendable Loc-tite skeleton, this one-eyed character is individually numbered, fiber-filled and machine washable. It's pose-ability has meant that it's become a popular subject for animators and various short films can be viewed at the FURILLA website.

Furilla arrives in unique vacuum-sealed ‘life support’ packaging, fluffing up when the seal is broken. Available in various limited edition colours exclusively from 707 (Sevenohseven) in Kemang. Price from 290,000.

MORE POSTS.

More posts? You want more posts!? What next? Our blood? Our first born child? A free T-shirt?

Ok, we're listening and as you all know 707 aims to please, so we're going to try to post more regularly (2-3 times a week). Keep checking back and count yourself lucky. You owe us one.

Also look out for upcoming news of our next 707 event to be held in July... with a new limited edition T-shirt to go with it. We'll post details here first.

TATTY DEVINE

New to 707 this week are accessories from TATTY DEVINE. Founders Harriet Vine and Rosie Wolfenden started by selling their designs at London's trendy Portobello Market after graduating from Chelsea School of Fine Art. Their first shop followed soon afterwards in Brick Lane and since then things have rocketed with a devoted fan base for their quirky designs across Europe and Japan.

Earlier this year we visited them at their workshop in East London and were very impressed by how all the pieces are individually hand-made using wood, acrylic, mirrors and more. 707 is very happy to be bringing TATTY DEVINE to Indonesia for the first time. In addition to their own two shops in London, and 707, their cult pieces are carried in COLETTE, BEAMS, BROWNS FOCUS, UNITED ARROWS and many other leading fashion boutiques worldwide.

Please note that to ensure 'exclusivity' for our clients, we are bringing in very limited quantities of each design - only one of each for the first shipment!

MY HERITAGE.

We've been having tons o' fun with website My Heritage this week. Although still in Beta they're letting people check out their 'cutting edge' face recognition software and the results are pretty entertaining.

Basically you upload a photo of any individual, then their software scans the face discerning certain strong features and comparing the results to its database of over 3000 famous people. It then gives you a list (with photos) of the top five that the photo you gave most resembles, along with percentages showing how close the resemblance is.

Overall some recognisable similarity is pretty much always present, although sometimes the choices are pretty unexpected... In the future they're going to use this software to scan all photos posted to the site, recognising who knows who by which photos they're in. Big brother is watching you.

Obviously we have to subject the site to a 707 test, so we'll be uploading shots of 707 crew and friends and posting the results... The first few are below... Don't laugh, you could be next.

74% similarity to Dynasty star Joan Collins

AND 60% similarity to Harry Potter's buddy Rupert Grint?

57% similarity to Australian PM John Howard

72% similarity to film legend Orson Welles

AMAZING DELIVERY RACE, ROUND 1.

VS.

Round 1 of our delivery challenge pits the clown prince of fast food, Ronald McDonald, against the military man of meals, Colonel Sanders. Both delivery services were called at the same time and the stopwatch was started as soon as the phones were hung up. For you serious delivery race fans, the weather outside was 35 degrees and sunny with low traffic. Both delivery services would be marked out of ten based on speed, accuracy and general knowledge.

Amazingly, only seven minutes and 12 seconds later, like a bolt of lightning, the first to arrive was...

KFC! However, further inspection by our crew discovered an incorrect Twister order which would hurt their score. All food was still hot. The delivery guy was then given 10 seconds to answer the easy question; 'Who founded KFC', and gave the correct answer of 'Colonel Sanders' within the time allowed. Considering that KFC delivery is free, this was a decent performance. (KFC delivery Kemang tel.: 0217182745)

McDonalds rushed in after 14 minutes and 22 seconds, still fast, but not fast enough. All delivery items were correct and still hot, but the fries were pretty soggy. The question posed was; 'What is the name of the McDonalds clown', and answered correctly ('Ronald') within the 10 seconds. Also a decent performance but hurt by the fact that McDonalds charges 6000 rupiah for delivery. (McDonalds delivery tel.: 14045)

After much discussion amongst the judges, the winner of this bout is...

KFC with a knockout 8/10, and McD not far behind with 7/10. Next round is Izzi Pizza vs. Pizza Hut.

obviously very happy with his win, we're sure his family will be celebrating tonight!
(bonus fact: his celebrity twin with 60% similarity is... Wesley Snipes)

a happy loser, promised to try harder next time and keep training.
(bonus fact: his celebrity twin with 60% similarity is... Mary J. Blige)