BETTER THAN NIKE ID.

Amanda is in for a bit of a disappointment

We understand that NIKE ID's been a success, and that other companies like M&M's have also had success selling similar 'customized' product, but there comes a point where we gotta say "enough already". MY HEINZ is way, way past that point. For the bargain price of about 6 bucks a bottle, you can now have ketchup delivered to your house with a personalized label. The website is worth checking out just to see their ideas for ketchup gift-giving...

Of course it could just be that we're being elitist and don't understand the mass-market mentality. Maybe kids in trailer parks across the USA dream of getting a bottle of personalized ketchup for their birthday?