FEAR IS NOT A FACTOR.

This has to be one of the best pieces of tie-in marketing we've seen. Fear Factor Candy. Designed to mimic the gross-out eating challenges of the show, these include Mystery Meat (best candy name EVER?), bloody frog's legs that crunch when you bite them, and octopuses in slime.

Love the irony of selling candy by making it as unappetizing as possible, although the choices look pretty similar to those served up regularly at mealtime over here in Indonesia. This is the country where we've sat down to dinner to find stewed bat sitting in a big bowl on the table...