EVEN MORE THAN MEETS THE EYE.

Continuing the Transformers theme from our earlier post, it seems that Nike and Tomy are also jumping on the Optimus Prime bandwagon. They've jointly created a new Transformer character called 'Convoy' whose amazing robot ability is to turn into (or from) a Nike Free 7.0. Not a pair of course, just one. Actually just the left one. Brilliant.

Now we get what's fun about a toy robot that turns into a tank (Bludgeon) or a jet fighter (Jetfire), but are still sort of confused about why a kid would want to play with a plastic Nike Free... (Unless of course they're playing the classic playground game 'Look, I'm Holding a Shoe'.)