SBTG PICS.

Seats. Smart thinking.

240 million people.

14,000 islands.
580 dialects.
And a capital city larger than NYC, London or Tokyo... It's about time Indonesia had its own Nike Special Edition sneaker launch...

SBTG x 707 "Juvenile Delinquent" with custom box.

For many sneaker heads, this was their chance to be a part of local sneaker history. For those abroad who experience special releases regularly it's probably hard to understand how elated many local collectors were to finally be getting recognition after reading about these events elsewhere for so long...

First through the door

By the time the doors were opened at 7.07 PM there was a line of almost 200 people outside, with those at the front having slept overnight. In addition to the Nike SBTG Dunk SB, we had 5 pairs of hand-painted customs made by SBTG especially for 707ANNEX incorporating our house colours of black and pink (and military stripes altered to look like a '707'), and limited edition T's by 707 with Indonesian graf artist Darbotz. We also gave out free prizes of Nike x SBTG reversible signed T's and SBTG lace locks.

707ANNEX crew with SBTG and Darbotz

Buyers were let in 5 at a time, and all were given time to chat with Mark (SBTG) and get whatever they wanted signed. Darbotz was also on hand to add his signature to the T's he designed.

Having never encountered the concept of people lining for sneakers, there was crazy media coverage, including various radio stations, major newspapers and TV, with SBTG getting interviewed by everyone from streetstyle mag 'JUICE' through to 'Harper's Bazaar' (!).

Thanks to all who helped us at 707ANNEX put this event together and promote it, and especially thanks to all those who supported it by joining the line and showing that sneaker madness and urban culture are alive and kicking in the world's fourth largest country!!

Thanks to Adi for displaying his SBTG collection!