Monday, February 27, 2006


HARRODS does it again. Not only were they the first place to have KRISPY KREME in London, they've now brought in the venerable French institution LADUREE. Always one of 707's first stops when hitting the city of lights, their famed macaroons (the pastry that looks like colourful mini-burgers...) are now available to sweet-loving Brits with cash to burn.

At about a pound for each bite-size morsel of sugar-crack, the tab rises fast, but don't think you'll be able to stop at just one...

For those with smaller bank accounts; JUST SAY NO.

Sunday, February 26, 2006


We knew Max had been tinkering around whipping up something fresh in his secret lab, but even we hadn't guessed a Roman epic like this was on its way. Forget togas or Russell Crowe in Gladiator, this is the real deal for Emperor Nero wannabes. One of the first great graphics of MMVI, on four different T colours , with nice label detailing on the arm and a superb second mini graphic of Magic Johnson on the back, all we can say is you'd better get your chariot over to Max's quick if you want one... For more details check

*extremely boring fact; this was posted from 35,000 feet thanks to Sing Air and Connexion (707 is on the way to London and Paris to find more exclusive merchandise for our demanding clientele)... Maybe we're just old-fashioned, but wireless internet on a plane seems pretty cool to us. But then we're still amazed by digital watches and the wheel.

Monday, February 13, 2006


Ready for Valentine's Day? Thought not.

707's tip for the holiday? EBERJEY lingerie (as seen in the pro-keds ads). Makes her happy. Makes him happy. Talk about a no-brainer. *Mischa Barton not included.

Now all you need is a family size can of whipped cream, a pool float, and some rubber gloves - ah, memories...

Sunday, February 12, 2006


A surprising reissue by ADIDAS. We would have thought the Germans would have wanted to forget the 4-2 arse kicking by closely fought battle with England in the 1966 World Cup Final... Anyway, this shoe is so well put together it almost makes up for their poor performance 4 decades ago.

707 has rare patent leather versions in cream and black, replete with beautifully finished embossed leather sole and '66 embossed in gold on the heel pull. Looks equally slick with selvedge denim or single-breasted pinstripe suit.

As covered on HYPEBEAST, KIX-FILES, and MILK magazine.

5 pairs of each only, early release ONLY at 707, at official Adidas retail price:

1.149.000 Rp.(a bargain considering the 139 euro retail in Europe)


If you could distill the essence of LA into a current clothing line, ELLA MOSS would be it. Designer Pamella Protzel's quirky collection is currently one of the hottest on the West Coast, projecting the effortless, relaxed style of a Melrose hipster, even if you're under the smog filled skies of Jakarta rather than those of LA.

Known for bright color palettes, simple shapes, soft, wearable cottons and tonal stripes, Ella Moss strikes a delicate balance of being edgy and vintage, without being over-the-top trendy. Regular customers include Sarah Jessica Parker, Liv Tyler, Kirsten Dunst, and Scarlett Johanssen.


Our last remaining pieces of Ella Moss are on sale now at 707.

Thursday, February 09, 2006


ALL 'old' stock is now on sale from 15-40% off.
Includes men's clothing by Duffer of St. George, Denim is Everything, PAM (Perks & Mini), Silas, Maharishi, YMC, Surface 2 Air, Keanan Duffty, and more...

Includes women's clothing by Ella Moss, Maharishi, French Sole shoes, Birdie, Silas, PAM, and more... Jewelery by Les Nereides and Alexis Bittar, and lingerie / swimwear by Eberjey...

Right now we still have a good selection of sizes but they're going fast!

Tuesday, February 07, 2006


VOGUE calls them the 'scientists of denim' and COMPLEX magazine named them as one of the world's 25 most influential brands. We don't have much to add except that they're a bunch of very cool people who really know how to make jeans, and Gregory Rogan, the designer behind it all is known to be one of the foremost denim experts in the biz. All their denim is developed in-house, they don't buy 'off the rack' cloth available to everyone, and you're basically getting quality for your hard-earned cash, not paying for some expensive marketing campaign - they don't advertise.

You won't find ROGAN anywhere else in Indo except 707 (of course), and only in a handful of stores in the region. Aside from here, they're carried in BARNEY'S, Fred Segal etc... and fans include Brad Pitt, Jude Law, Robert Downey Jr. and pretty much everyone with any taste.

Stocks are limited (you knew it), and already t-shirts are almost sold out!