SUPERFINE IN VOGUE. EVERYWHERE.

French Vogue Article

Forget passé labels like Notify or True Religion (yawn), cult denim label SUPERFINE is where it's at. Not only has it been flying out of our store, but it's gaining hype in the major fashion press too with coverage in the July '06 issues of French VOGUE, Japanese VOGUE and Australian VOGUE. Personally we like the French VOGUE coverage (above, click to enlarge).

NEW KIDROBOT WARES.

Mad Barbarians Dunny 8"

707 is the only official Indonesian retailer for KIDROBOT and we've just received a new shipment of goodies... New stocks of toys in-store now include;

The popular 'do-it-yourself' MUNNY's, which come with a random assortment of accessories.


SMORKIN' MONGERS and huge SMORKIN' LABBITS (glow-in-the-dark) from KOZIK. ICE-BOTS from reknowned graf artist DALEK complete with refrigerator packaging.

Also coming very soon... a new and super-rare 8" DUNNY by Japanese design duo MAD BARBARIANS (see top photo, blind boxed, 1/10 is rare gold edition).For more info on these check the store or send us an email (info@sevenohseven.com).

KLIMT K.O.'s PICASSO IN 30 SECONDS.

This stunning portrait of Austrian society lady Adele Bloch-Bauer in gold leaf and oil by Gustav Klimt has been sold for a new record price of US$135 million. This beats the $104.1 million paid for Pablo Picasso's 1905 "Boy With a Pipe (The Young Apprentice)" at a Sotheby's auction in 2004.

The buyer was billionaire cosmetics magnate Ronald S. Lauder, who when asked how long it took him to decide to buy the painting replied "Thirty seconds."

TROVATA TAKING OVER.

The hype continues... After winning the CFDA/Vogue award (and 200,00 bucks!), TROVATA is on the cover of this month's NYLON and has just been featured on HYPEBEAST and HONEYEE. Jakarta 'hipsters' have already been depleting our stocks, but we still have a few T's and polos left. 707 is the exclusive supplier of TROVATA in Indonesia. Worldwide, TROVATA is available at Fred Segal, Barney's and other fine retailers.

UPDATE: TROVATA wins the PERRY ELLIS fashion award. It is now the only men's brand to win all three major 'new designer' awards; Ecco Domani, CFDA/Vogue, and Perry Ellis. Previous winners of the Perry Ellis award include Marc Jacobs...

UPDATE 2 : The green polo from the cover of NYLON is SOLD OUT! Too slow...

NEW ARRIVALS IN-STORE.

In-store now are new arrivals from;

DUFFER OF ST. GEORGE; Needs no explanation. The godfather of London urban fashion.
SUPERFINE; Uber-trendy jeans worn by Kate, Sienna, Gwyneth and more, in latest super-skinny and 'boyfriend' cuts. Selling out fast.
EDUN; New for women from the guys behind ROGAN and LOOMSTATE. Great jeans.
SILAS & MARIA; Cult fashion label with three stores in Japan, all with queues when new stock arrives.

"THIS IS NOT A TOY" EXHIBITION.

Flyer#1 by DARBOTZ

The next event from 707! July 7th-9th in the 2nd floor gallery at the Kemang Icon. 707 will be hosting an exhibition showcasing a history of toy collecting, from traditional wooden, through tin wind-ups, plastic action figures, Japanese robots and modern designer vinyl, we'll have it all on display! Alongside will be 50+ customized 'BOX-R' figures (the limited edition figure specially designed for the exhibition) by celebrities, designers, architects, musicians and more...

For more info check JUICE and AREA this month, and look for the four different flyers being distributed around Jakarta.

Also, don't forget to enter our competition! Look on the back of the flyer for entry details or click on the flyer image below. More details in separate blog entry! Make the box, customize it and submit your entry at any AKSARA bookstore or at 707 to get a chance to win one of many prizes, including 707 gift vouchers (up to 1.000.000 Rp.), limited edition Michael Lau, Kubrick and Maharishi tees, and more... The best entries will be displayed at the exhibition with judging on the final day.

To make the complete limited edition exhibition 'BOX-R' figure, buy the 'legs' at any AKSARA or at 707 for only 30.000 (or 2 for 50.000). Entry to the competition does not require purchase of 'legs'!

inserting 'box' into BOX-R figure

competition entry form! click above for printable full-size, then print on cardboard to make box for entry!
DUE TO POPULARITY, COMPETITION IS EXTENDED TO 7TH JULY (or later!)

('BOX-R' figure concept and design by 707, design and manufacture Good Guys Never Win Toy Co.)

GET RECKLESS.

Finally, after all the rumours and hype, RECKLESS is here and already making waves with a feature on HYPEBEAST.

The first release from the twisted minds of Max Footurama and the Copula crew is the unisex Araya, available in two colourways; grass green and crack yellow. Hand made with a classic retro style, nice attention to detail, two fat lace colours, and premium comfort, these are already on our list of fave summer kicks...

Quantities are limited to only 60 of each colourway so don't wait up! 707 is proud to be the exclusive supplier for RECKLESS in Indonesia.


Images: Footurama

GOLDENBALLS.

+Teamgeist "Berlin"

The ADIDAS "+Teamgeist Berlin" (the Goldenball) is the special edition match ball designed for the final match of the World Cup. This will be the ONE & ONLY match that this ball will be used in. The special match ball design is similar to the regular adidas +Teamgeist used in all earlier matches, but executed in gold, like the trophy, with black and white details. The name "+Teamgeist Berlin", translates to "team spirit", suffixed with the name of the German capital where the final will be played on July 9th.

Replicas of this special ball will be released at limited stores in limited quantities after the final.

The regular '+Teamgeist' ball is shown below and we're sure Heidi is explaining how it's supposedly the most advanced football ever produced, using only 14 panels instead of the normal 26 or 32 to give a much smoother surface and more spherical shape.