Tuesday, March 28, 2006


Kate in Superfine, French Vogue Jan '06

Kate's favourite. Sienna's favourite. Gwyneth's favourite... we could keep going on about hot chicks looking hot whilst wearing super-hot SUPERFINE jeans, but the drool is starting to make the keyboard sticky. Instead here are some more pics of Kate looking ahem... superfine.

*Our first shipment is only 15 pairs and our phone is already ringing off the hook with desperate fashionistas willing to do disgusting favours to put pairs on hold. In store soon, keep posted.

Sienna Miller

Thursday, March 16, 2006


Up to 70% off!!

Out with the old, in with the new.

Starting at 6pm (special evening opening until 10pm) on Thursday 16th March and will continue over the weekend.

There's not much stock left, so better hurry to get the good stuff in good sizes! Brands include; Rogan, Maharishi, Denim is Everything, Perks and Mini, Silas, Surface 2 Air, 2K by Gingham, Bent and Corrupt, Keanan Duffty, French Sole, George Gina and Lucy, Eberjey, Les Nereides, Not Rational, Ella Moss, Initium, Duffer of St. George, and more...

Wednesday, March 15, 2006

TURN ON PLASTIC vs. 707 pt. II.

Thanks to the thousands of people who made the night a raging success, and congrats to those who won the limited edition T, or ADIDAS merchandise (winners come to 707 with your winning cards to collect prizes!). All in all a great night, and packed to the end.

Many thanks to all the DJ's especially Bergas and Anton, and to Abel, to the team at CENTRO, and of course to all the 707 crew; Eva, Liza, Kezia, Mila, Febby and Daniel.

As for all the people who keep asking about the limited edition T's, we kept a few and will have a very, very limited number available at 707 sometime soon... Keep posted or send us an email to know more...

DJ Anton

DJ Bergas and some 707 crew

Abel throwing out ADIDAS prizes

the crazy line to get in

no idea how this group got past the bouncers

DJ Bergas hides from his groupies

Abel rocking the limited edition T in the rarer pink colourway

Friday, March 03, 2006


TURN ON PLASTIC: Jakarta's biggest club night. SEVENOHSEVEN: Jakarta's hottest store (so modest.)

Kinda makes sense to get the two together right? Ha! We're one step ahead of you (nothing new there) and will be having the club night to end all club nights on March 10th at Centro.

All flyers, graphics and visuals are directed/designed by SEVENOHSEVEN, and our official DJ extraordinaire, Bergas, will be spinning his typical crazy beats around the midnight slot.

What! You want more?

Ok, how about 40 SEVENOHSEVEN designed limited edition "TOP vs. 707" T-shirts to be thrown into the crowd...

Along with free merchandise from 707 partner Adidas...

AND free mix CD's featuring DJ Anton...

Don't say we never give you anything.