Tuesday, December 19, 2006


Sorry for the lack of posts over the last few days - currently chillin' in the middle of nowhere in Arizona, but expect some good exclusive posts soon when we hit LA...

Thursday, December 14, 2006


Just caught this shot of Russian president Vladimir Putin leaving the Russian Military Intelligence (GRU) headquarters. The marble batman symbol he's staring at is a copy of the GRU's crazy new logo. You KNOW you're in serious shit when a government agent confronts you, flips open his wallet, and shows a badge with a giant bat in the middle...

Russia's GRU super-spy logo

Monday, December 11, 2006


approved for medical teaching by doctors worldwide

If you have no friends, just like us, KAWS will be releasing a couple of new 'dissected companions' sometime in December. Although shots of the monochrome have been floating around for a while now, the first photos of the black (allegedly, although possibly photoshopped) have just appeared courtesy of KIX-FILES.

The guys at AMBUSH/SURRENDER in Singapore will be getting a shipment of both soon... Better be quick, these are going to disappear as quickly as the first one, then you'll be alone for the holidays. Again.

Saturday, December 09, 2006



To celebrate our FIRST birthday, there will be a 10% discount on EVERYTHING in both stores (707 and 707ANNEX).

This is a gift from us to say thank you to all our friends who have supported us as we've tried to bring something different to the Jakarta retail scene!

This discount applies to brand new stock too, including all the new shipments we've just received such as Nudie, APC, Superfine, 2k by Gingham, YMC, Denim is Everything (DIE) and more!!!

Also, don't forget, we'll be at the FOOTURAMA Swapmeet on Sunday evening, where we will also have special discounts on new stock to celebrate our birthday! We'll also be showing some displaying some shoes on loan from Nike and previewing some samples on loan from Adidas!

Friday, December 08, 2006


Before we discovered other substances to boost our creativity, there was Play-Doh. That distinctive aroma was definitely our first natural high :)

To celebrate Play-Doh's 50th anniversary, Hasbro, the brand's owners, have released a limited edition Eau de Play-Doh based on that special childhood memory.

Like Hasbro said on their website "Childhood memories last forever, but Play-Doh perfume is only available through the end of the year". A bargain at only 19 bucks a bottle? Go grab it before it's considered illegal.

Thursday, December 07, 2006


Approximately 11cm across, this Qing Dynasty bowl with a decorative painting of birds and trees across the outside just sold at auction for a world record US$19 million. That's dollars not rupiah. 19 million... Nine. Teen. Million.

Again, that's for a bowl. Admittedly a pretty good size for cereal, but still a bowl. And the price doesn't even include a spoon.

Maybe it's a MAGIC bowl?


We like to imagine strolling into a high-powered business meeting, slamming this briefcase on the table, opening it up, then challenging our rivals to settle the deal with a race. (Ok, we admit it, that's how we got our Nike Quickstrike account...)

Pro-Idee's portable slot racing set is supposedly limited to 60 pieces and will cost about US$800.

Tuesday, December 05, 2006


This has to be one of the best pieces of tie-in marketing we've seen. Fear Factor Candy. Designed to mimic the gross-out eating challenges of the show, these include Mystery Meat (best candy name EVER?), bloody frog's legs that crunch when you bite them, and octopuses in slime.

Love the irony of selling candy by making it as unappetizing as possible, although the choices look pretty similar to those served up regularly at mealtime over here in Indonesia. This is the country where we've sat down to dinner to find stewed bat sitting in a big bowl on the table...


After showing off prototypes for quite a while, TAG HEUER has finally released images of the production version of its car-engine inspired Monaco V4 watch. The V4 is unique for being the first ever belt-driven wristwatch.

We're not convinced this really has any advantage over a traditional automatic watch movement, it sounds a bit like boasting about your new steam-engine powered laptop. Anyway, we're still impressed by the technical creativity that went into developing the movement, and aesthetically it looks pretty damn cool...

the linear weight and drive belts seen through the back


PAUL SMITH hooks up with Italian furniture makers BOTTEGA MONTANA for a limited edition longboard called the Corvetta. The quality of the wood and woodworking expertise used is pretty amazing - check the joints where the different pieces of wood connect... As with all their longboards, each is numbered and branded.


to see details, click for larger image

After a successful first outing, the FOOTURAMA swapmeet returns, bigger and better. We're happy to be involved again, drop by and check our stand. We'll be showing off some of the latest exclusives from 707ANNEX...

Saturday, December 02, 2006


Influential Japanese photographer Yonehara Yasumasa just held a retrospective at STAPLE DESIGN's Reed Space in NYC. We already got a preview look through Staple's spring/summer 2007 catalog that he shot, and it definitely supports his rep for taking original (and dodgy) photos of stunning girls. A few pages are up at Jeff Staple's site, and we may post a few later if we get the all clear...

Yone wearing TWELVEBAR tee collaboration

Look out for Staple's spring collection in both 707 and 707ANNEX around february/march...

Thursday, November 30, 2006


If you're looking for silhouettes of naked women flying in all directions (who isn't?), and super-retro graphics, you gotta check all the recent uploads of old Bond movie intros on Youtube.

Managing to be kitsch and stylish at the same time, on occasion the best part of the movie, and more often than not backed by classic songs... Nobody does it better.

Haven't seen the new 'improved' Bond yet, but if it's missing the traditional credit sequence it's getting an automatic two thumbs down.


UPDATE: Saw Casino Royale. 7/10 for the movie. 2/10 for the intro. No naked silhouettes, animation looked like something made with Flash, and again, no naked silhouettes...

Wednesday, November 29, 2006


flava says "show 'em whatcha got"

Normally we're too sophisticated (ha, right...) to sink to the level of tabloid journalism, but not much else to report today... Seems Britney wants everyone to know she's back on the market. And gets regular waxing. And had a caesarian. And needs to work out.

You know you've sunk pretty low when Paris Hilton is trying to stop you from showing too much skin... and K-Fed starts to look like the better choice for custody of the kids.

For those with strong stomachs, the uncensored shots are at THE SUPERFICIAL.


The Nike Free is not only a future classic (in our opinion) but also the most crazy comfortable sneaker we've ever worn. This collab between Nike and store/brand Atmos uses a unique 3M upper that reflects a snakeskin pattern under bright lighting, and takes the whole shebang one step further...

In 707ANNEX now.

Sunday, November 26, 2006


St. Bernard available separately

"A Mountain Spelled M-U-R-D-E-R", the latest winter collection from TROVATA has just started arriving in 707. This collection received rave reviews from Anna Wintour and the fashion press in NYC earlier this year, and continues Trovata's tradition of classic pieces with unexpected details. The long sleeve shirts and velvet jackets (with crazy silk linings) are especially cool. You may have seen us wearing these around already...

we always say, 'if you're gonna die, leave a well-dressed corpse...'

As usual all the pieces in the collection follow a story written by the guys themselves, this time a thriller set in Switzerland... For the first time they've made it into a slick (and nicely gruesome) graphic novel, currently up on their website.

Trovata is exclusive to 707 in Indonesia.


Very cool design for cushions/seating from LIVINGSTONES. Especially appropriate for our many cave-dwelling readers.


Now this is marketing. Rather than spend cash on hiring graphic designers and artists to do the covers of your books, let your customers do it themselves for free!

Having already released a series of classic novels with covers designed by famous artists, designers and photographers, PENGUIN books is now releasing classic novels with completely blank covers. Have to admit this is a pretty good gift idea...

Our suggestion for Penguin's next product? How about completely blank books that the customers have to write themselves? At the same full price of course.

Friday, November 24, 2006


In our fight against all fashion victims worshiping at the church of TRUE RELIGION, 707 has just loaded a new weapon.

707 is the first official retailer for NUDIE denim in Indonesia. Quality jeans with great cuts, finishing and washes that will improve over time. Nudie's raw denim is also one of the best (yeah, along with APC), ultra-stiff at the start, and perfect for the aficionado who is willing to patiently let their jeans adapt to their own body contours, slowly picking up their own personal creases and wear points...

Just don't wash 'em. Ever. Trust us and 5 years from now you'll be a happy camper.


Some T's and hats from aNYthing have just dropped in 707ANNEX. Just a small shipment before our complete Winter delivery arrives. A very small shipment. Do yourself a favour and get over there. Now. And burn that shirt you're currently wearing. And pick up some new kicks to match.

Tuesday, November 21, 2006


APPLE's user interface gurus have far too much time on their hands... Video of the lift in the Apple store in Ginza, Tokyo.


Kanye asking if 707 has any more Surface2Air tees...

Not only did JUSTICE vs. Simian unexpectedly win 'best video' at the European MTV music awards, they also picked up the trophy in style with one of them in a Surface 2 Air t-shirt, and even better, pissed off Kanye West enough to get him to bum-rush the stage... Mildly ironic considering that their award was for their track 'We are your friends'.

Great quote from Kanye when he was on stage; "F**k this! My video cost a million dollars. Pamela Anderson was in it, I was jumping across canyons and s**t! If I don't win, the awards show loses credibility."

Brilliant. We've met six year-olds with better reasoning skills.


November 20th. Special edition Tyson Heavyweight Commemoration skate decks expected in 707ANNEX and 707 a few weeks after this launch...


Monday, November 20, 2006


Anton & Elda, 'M' for married...

Congrats to Jakarta's own DJ Godfather, Anton, on finally tying the knot to Elda and putting on one of the best weddings of the year...

After tricking us all with a civilized and elegant start at the Dharmawangsa Hotel ballroom, things got progressively crazier as the evening went on, finally turning into an all-out house party when all the guests moved to Dragonfly for the afterparty... The atmosphere when Anton finally took to the decks for a short set with Elda jumping around on the podium and the crowd with their arms in the air made all his other events look tame :)

Best wishes from all at 707!

Anton & mystery guest

Hogi goes super old school
Elvi & Diva

Hanin (Aksara Records) & Yudha (Embassy)

Anezka, Daniel & Ovelia (707)

DJ Glen & Regan (Juice)

DJ Anto & the Mrs.

Mutia, DJ Mayo & Dinta

Batman, Nasta & Audrey

Reza (Juice/Area) & Diva

Michael (Casa/Embassy)

view from Dragonfly DJ booth

Anton & Elda on the podium

Dina, Elvi & Ovelia

Caroline Z.

Felly (A+) & Anton

Gianluigi (the Junction)