Tuesday, April 25, 2006


Here at 707 we order a lot of delivery food. A LOT. Every. Single. Day. So we thought we should use our constant craving for fast food to benefit you, our loyal readers.

So, next week we will be starting 707's "THE AMAZING DELIVERY RACE" (tm). You want to know which delivery service is the fastest? Smartest? Tastiest? Best-dressed? Funniest? We'll challenge them to compete against each other on all these fronts. Each round will have at least two competitors until there is only one left, who will receive the prestigious accolade of being the ULTIMATE DELIVERY CHAMPION!

Round 1 will be a fight to the finish between two of the greatest fast food heavyweights of all time;

McDonalds vs. KFC.

Don't miss it. Check back next week.

Monday, April 24, 2006


Friday, April 21, 2006


Puma's collab with Brit bad-boy designer Alexander McQueen has just been unveiled. This is Puma's most exclusive range yet, only for sale in a few select boutiques worldwide, including Beams (Tokyo), Fred Segal (LA), Bergdorf Goodman (NYC) and... 707 (Jakarta!). The range is inspired by the human body, with details that look like bones and even a clear sole with a mold of AMcQ's foot visible inside. The unique logo is a blend of the bodies of a human and a puma. Although not a range for hardcore old-school sneaker heads, this definitely has to be seen and appreciated for AMcQ's creative vision.

Right now we only have sample pairs for display, but our stock will be arriving in a couple of weeks. You know the drill. Limited stocks. Reserve early.


Singapore is probably the only city in the world that has such a reputation for cleanliness that a mess like this becomes photo-worthy. I've been in restaurants in Jakarta that looked worse.

Had to post this view from the balcony of our friend's apartment where we were staying. Must be one of the best 180 degree views in the city - from Raffles Place & Suntec, past the Esplanade, government buildings, Boat Quay and up to the biz district. Check the hundreds of oil tankers and container ships in the background if you want to know why never to get in the water at a Singapore beach...

click on image for larger version

Tuesday, April 11, 2006


Erland Oye (Kings of Convenience). Call of the Wild T (707). Guitar (Mario).

Sunday, April 09, 2006


Congrats to Adi, Peter and the rest of the crew for putting together an incredible event... Major appreciation to Futura, Ewok, SBTG and Methamphibian for making the effort to come to Jakarta to show their unique talents live.

Peter and Futura

Futura's finished installation

Kings of customization Methamphibian & SBTG
(thanks for dropping by 707 on sunday too...)

Your Metro Mini driver today is...

Darbotz's live installation

Darbotz and groupie :)

Futura tags AND sprays our Maharishi poster - many thanks. "BUKA 24 JAM"

couldn't understand them, but think it involved pimps, glocks, bitches and teddy bears.

the Nike ID stand where budding designers could win a pair in their design

sneaker art by Dave White

just for us? aw, shucks.

Saturday, April 08, 2006


Saturday 8th April. 12 noon. VERY limited quantities.

Wednesday, April 05, 2006


You KNOW where you have to be this weekend and we're not ashamed to admit we're skipping around like little girls in anticipation. The world famous SNEAKER PIMPS exhibition is coming to Jakarta courtesy of the team that brought you MediumRare. Over 700 pairs of rare and custom sneakers in one place...

Now if that hasn't floored you, they're also flying in the artists FUTURA, SBTG and EWOK to do live installations! So, if you want to see why your sneaker collection sucks, better start lining up from yesterday, this is going to be HUGE. 707 is assisting with this incredible event, and have a limited number of free passes at the store.

Also, local artists DARBOTZ, Toter Crew, Tutu, Morden Crew, Kims, Ones (Artcoholic), The Slyndicates, Graver (Mase Crew), The Rats and Arks will be throwing up some designs live, with local DJ's Hasan, Cronik, David J. and Sliqq providing the beats...

opens Sat April 8th at 9pm - late.
continues Sun April 9th from 11am - 6pm.
Kawasan Niaga Terpadu Sudirman (SCBD) Lot 8


The first of our new season's stock has arrived from LA, London, NYC and Paris and is already going fast.

More collections, toys and other rare/limited edition items will be arriving over the next few weeks.