SINGAPORE.

Singapore is probably the only city in the world that has such a reputation for cleanliness that a mess like this becomes photo-worthy. I've been in restaurants in Jakarta that looked worse.

Had to post this view from the balcony of our friend's apartment where we were staying. Must be one of the best 180 degree views in the city - from Raffles Place & Suntec, past the Esplanade, government buildings, Boat Quay and up to the biz district. Check the hundreds of oil tankers and container ships in the background if you want to know why never to get in the water at a Singapore beach...

click on image for larger version

ERLAND DROPS BY.

Erland Oye (Kings of Convenience). Call of the Wild T (707). Guitar (Mario).

SNEAKER PIMPS pt. II.

Congrats to Adi, Peter and the rest of the crew for putting together an incredible event... Major appreciation to Futura, Ewok, SBTG and Methamphibian for making the effort to come to Jakarta to show their unique talents live.

Peter and Futura

Futura's finished installation

Kings of customization Methamphibian & SBTG
(thanks for dropping by 707 on sunday too...)


Your Metro Mini driver today is...

Darbotz's live installation

Darbotz and groupie :)

Futura tags AND sprays our Maharishi poster - many thanks. "BUKA 24 JAM"

couldn't understand them, but think it involved pimps, glocks, bitches and teddy bears.

the Nike ID stand where budding designers could win a pair in their design


sneaker art by Dave White

just for us? aw, shucks.

SUPERFINE AT 707.

Saturday 8th April. 12 noon. VERY limited quantities.

SNEAKER PIMPS.

You KNOW where you have to be this weekend and we're not ashamed to admit we're skipping around like little girls in anticipation. The world famous SNEAKER PIMPS exhibition is coming to Jakarta courtesy of the team that brought you MediumRare. Over 700 pairs of rare and custom sneakers in one place...

Now if that hasn't floored you, they're also flying in the artists FUTURA, SBTG and EWOK to do live installations! So, if you want to see why your sneaker collection sucks, better start lining up from yesterday, this is going to be HUGE. 707 is assisting with this incredible event, and have a limited number of free passes at the store.

Also, local artists DARBOTZ, Toter Crew, Tutu, Morden Crew, Kims, Ones (Artcoholic), The Slyndicates, Graver (Mase Crew), The Rats and Arks will be throwing up some designs live, with local DJ's Hasan, Cronik, David J. and Sliqq providing the beats...

opens Sat April 8th at 9pm - late.
continues Sun April 9th from 11am - 6pm.
SEMANGGI EXPO CENTER HALL B
Kawasan Niaga Terpadu Sudirman (SCBD) Lot 8

NEW SEASON IN-STORE NOW.

The first of our new season's stock has arrived from LA, London, NYC and Paris and is already going fast.

More collections, toys and other rare/limited edition items will be arriving over the next few weeks.

SUPERFINE.

Kate in Superfine, French Vogue Jan '06

Kate's favourite. Sienna's favourite. Gwyneth's favourite... we could keep going on about hot chicks looking hot whilst wearing super-hot SUPERFINE jeans, but the drool is starting to make the keyboard sticky. Instead here are some more pics of Kate looking ahem... superfine.

*Our first shipment is only 15 pairs and our phone is already ringing off the hook with desperate fashionistas willing to do disgusting favours to put pairs on hold. In store soon, keep posted.

Sienna Miller

END OF SEASON CLEARANCE SALE!!

Up to 70% off!!

Out with the old, in with the new.

Starting at 6pm (special evening opening until 10pm) on Thursday 16th March and will continue over the weekend.

There's not much stock left, so better hurry to get the good stuff in good sizes! Brands include; Rogan, Maharishi, Denim is Everything, Perks and Mini, Silas, Surface 2 Air, 2K by Gingham, Bent and Corrupt, Keanan Duffty, French Sole, George Gina and Lucy, Eberjey, Les Nereides, Not Rational, Ella Moss, Initium, Duffer of St. George, and more...

TURN ON PLASTIC vs. 707 pt. II.

Thanks to the thousands of people who made the night a raging success, and congrats to those who won the limited edition T, or ADIDAS merchandise (winners come to 707 with your winning cards to collect prizes!). All in all a great night, and packed to the end.

Many thanks to all the DJ's especially Bergas and Anton, and to Abel, to the team at CENTRO, and of course to all the 707 crew; Eva, Liza, Kezia, Mila, Febby and Daniel.

As for all the people who keep asking about the limited edition T's, we kept a few and will have a very, very limited number available at 707 sometime soon... Keep posted or send us an email to know more...

DJ Anton

DJ Bergas and some 707 crew

Abel throwing out ADIDAS prizes

the crazy line to get in


no idea how this group got past the bouncers

DJ Bergas hides from his groupies

Abel rocking the limited edition T in the rarer pink colourway

TURN ON PLASTIC

TURN ON PLASTIC: Jakarta's biggest club night. SEVENOHSEVEN: Jakarta's hottest store (so modest.)


Kinda makes sense to get the two together right? Ha! We're one step ahead of you (nothing new there) and will be having the club night to end all club nights on March 10th at Centro.

All flyers, graphics and visuals are directed/designed by SEVENOHSEVEN, and our official DJ extraordinaire, Bergas, will be spinning his typical crazy beats around the midnight slot.

What! You want more?

Ok, how about 40 SEVENOHSEVEN designed limited edition "TOP vs. 707" T-shirts to be thrown into the crowd...

Along with free merchandise from 707 partner Adidas...

AND free mix CD's featuring DJ Anton...

Don't say we never give you anything.

LADUREE HITS LONDON.

HARRODS does it again. Not only were they the first place to have KRISPY KREME in London, they've now brought in the venerable French institution LADUREE. Always one of 707's first stops when hitting the city of lights, their famed macaroons (the pastry that looks like colourful mini-burgers...) are now available to sweet-loving Brits with cash to burn.

At about a pound for each bite-size morsel of sugar-crack, the tab rises fast, but don't think you'll be able to stop at just one...

For those with smaller bank accounts; JUST SAY NO.

ROCKING IT LIKE A ROMAN.

We knew Max had been tinkering around whipping up something fresh in his secret lab, but even we hadn't guessed a Roman epic like this was on its way. Forget togas or Russell Crowe in Gladiator, this is the real deal for Emperor Nero wannabes. One of the first great graphics of MMVI, on four different T colours , with nice label detailing on the arm and a superb second mini graphic of Magic Johnson on the back, all we can say is you'd better get your chariot over to Max's quick if you want one... For more details check www.footurama.com

*extremely boring fact; this was posted from 35,000 feet thanks to Sing Air and Connexion (707 is on the way to London and Paris to find more exclusive merchandise for our demanding clientele)... Maybe we're just old-fashioned, but wireless internet on a plane seems pretty cool to us. But then we're still amazed by digital watches and the wheel.

WE LOVE LINGERIE...

Ready for Valentine's Day? Thought not.

707's tip for the holiday? EBERJEY lingerie (as seen in the pro-keds ads). Makes her happy. Makes him happy. Talk about a no-brainer. *Mischa Barton not included.

Now all you need is a family size can of whipped cream, a pool float, and some rubber gloves - ah, memories...

ADIDAS WORLD CUP '66

A surprising reissue by ADIDAS. We would have thought the Germans would have wanted to forget the 4-2 arse kicking by closely fought battle with England in the 1966 World Cup Final... Anyway, this shoe is so well put together it almost makes up for their poor performance 4 decades ago.

707 has rare patent leather versions in cream and black, replete with beautifully finished embossed leather sole and '66 embossed in gold on the heel pull. Looks equally slick with selvedge denim or single-breasted pinstripe suit.

As covered on HYPEBEAST, KIX-FILES, and MILK magazine.

5 pairs of each only, early release ONLY at 707, at official Adidas retail price:

1.149.000 Rp.(a bargain considering the 139 euro retail in Europe)

ELLA MOSS

If you could distill the essence of LA into a current clothing line, ELLA MOSS would be it. Designer Pamella Protzel's quirky collection is currently one of the hottest on the West Coast, projecting the effortless, relaxed style of a Melrose hipster, even if you're under the smog filled skies of Jakarta rather than those of LA.

Known for bright color palettes, simple shapes, soft, wearable cottons and tonal stripes, Ella Moss strikes a delicate balance of being edgy and vintage, without being over-the-top trendy. Regular customers include Sarah Jessica Parker, Liv Tyler, Kirsten Dunst, and Scarlett Johanssen.

UPDATE:

Our last remaining pieces of Ella Moss are on sale now at 707.

SALE!!

ALL 'old' stock is now on sale from 15-40% off.
Includes men's clothing by Duffer of St. George, Denim is Everything, PAM (Perks & Mini), Silas, Maharishi, YMC, Surface 2 Air, Keanan Duffty, and more...

Includes women's clothing by Ella Moss, Maharishi, French Sole shoes, Birdie, Silas, PAM, and more... Jewelery by Les Nereides and Alexis Bittar, and lingerie / swimwear by Eberjey...

Right now we still have a good selection of sizes but they're going fast!

ROGAN NYC

VOGUE calls them the 'scientists of denim' and COMPLEX magazine named them as one of the world's 25 most influential brands. We don't have much to add except that they're a bunch of very cool people who really know how to make jeans, and Gregory Rogan, the designer behind it all is known to be one of the foremost denim experts in the biz. All their denim is developed in-house, they don't buy 'off the rack' cloth available to everyone, and you're basically getting quality for your hard-earned cash, not paying for some expensive marketing campaign - they don't advertise.

You won't find ROGAN anywhere else in Indo except 707 (of course), and only in a handful of stores in the region. Aside from here, they're carried in BARNEY'S, Fred Segal etc... and fans include Brad Pitt, Jude Law, Robert Downey Jr. and pretty much everyone with any taste.

Stocks are limited (you knew it), and already t-shirts are almost sold out!