Sunday, May 20, 2007

FORM AND FUNCTION.

Here at 707 we've always had the belief that simple, affordable and functional design sells... With that in mind, want to take a guess at the biggest selling consumer electronic item of the decade?

Nope, not the Razr (50 million units). Or the iPod (100 million units). The current bestseller by a landslide is an ultra-basic phone that we've been fans of since its release a couple of years ago. The Nokia 1100. Sales so far are over 200 million units. Pretty incredible.