Sunday, September 10, 2006

GORILLAZ IN PRPS.


From some recent GORILLAZ promo materials... looks like we're not the only ones into PRPS denim.
For those that don't know PRPS uses organic Zimbabwean cotton, flown to a family-owned Japanese mill, woven in Japan using antique looms, and handfinished in Japan. Amazing attention to detail including the famous purple PRPS button fly, camo pockets and purple-line selvedge (with individual numbering). Basically an incredible jean for those that appreciate an authentic feel and look. You'll be wearing these for a while.

Available at Fred Segal, Union NYC, Nom de Guerre and of course 707. Quality isn't cheap and starts at 2.4 million Rp. For those that don't get it, stick to your True Religion (yawn)...

UPDATE:
Speaking of the Gorillaz, word on the street is there's another limited edition Kidrobot toy set on the way... Hmmm...