Monday, July 16, 2007

NIKE x JAPAN.


Here at 707 we're suckers for anything related to Japan (being half-Japanese might have something to do with it) so it's great to see that Nike's into celebrating Japanese culture these days... Just arrived in store; the Airmax 360 from the Koinoburi Pack. The design reflects the fish-shaped kites called Koinoburi (Koi means carp) flown every year in Japan to celebrate their children's day holiday.

The top of the Airmax is all in reflective 3M with a graphic fish-scale print (repeated on the insole) with purple and blue accents, and a subtle irridescent black (changes colour at different angles) around the edge... Exclusive to 707 and 707ANNEX in Indonesia Rp. 1.799.000, stocks limited...


Also in, the special edition 10AC Nike Free 5.0. Designed as part of a martial art collection for MMA fighter Caol Uno, it has an all-over semi-gloss white finish and subtle detailing... Again exclusive to 707 and 707ANNEX... (thanks to FRESHNESS for images)

Next to drop will be the Kakigori (shaved ice) pack, named after a popular summer ice-dessert in Japan - we should have the Airmax 1 and Court Force... Images soon..

Tuesday, July 10, 2007

KICKS & DENIM.


Finally after months (literally!) of waiting, new shipments of NIKE and CHEAP MONDAY have arrived! To celebrate the ending of our shipping ordeal, for every 500k (spend more, get more tickets) you spend this week you'll get a lottery ticket with a chance to win some very rare Nikes, free Cheap Monday jeans or Nike bags. Spend over a million and you get a 10% discount! Who loves ya baby?.. yeah, it's us.

ALL Nike's are special editions exclusive to 707. Some are pretty rare... They are NOT available anywhere else in Indonesia, so for most pairs there are less than 12 in the country - unlikely you'll bump into someone wearing the same shoe... Prices start at about Rp. 700.000.

Cheap Monday. ONLY Rp. 595.000 for jeans! As always, exclusive to 707 - we are the first and only store in Indonesia to currently carry it. First shipment has 6 styles of denim plus T's, dresses etc... Even more styles are on the way!

Monday, July 09, 2007

NEW ERA PIGEON.

UPDATE: SOLD OUT, faster than you can say "pigeons are just rats with wings"....


We've just received limited stocks of the virtually impossible-to-find STAPLE DESIGN special edition NEW ERA Pigeon cap (follow-up to their infamous Nike Pigeon Dunk). In-store now.

707 is the exclusive partner of Staple Design in Indonesia.

complete with pigeon crap print on the back...

Friday, July 06, 2007

WE WANT CLASS, GRASS, AND ASS.

The mad scientists at Schwipe have done it again with their new collection "Ass Class and Grass"... Featuring their signature strong graphics and crazy all-over prints, we've got limited quantities of their T's and hoodies for guys n' gals.

Available NOW at both 707 Kemang and 707 Annex. Also look out for our new shopping bag with Schwipe slogan coming soon...










Thursday, July 05, 2007

TIME FOR A KWIK-E.


It's good to see a movie studio doing some inspired marketing for a change... For the impending release of the SIMPSONS MOVIE, a number of 7-11 stores around the U.S. have been changed to Kwik-E-Marts, with new signage, cutouts of Apu ("I have been shot eight times this year. As a result, I almost missed work."), and even a Squishee machine ("An all syrup Super Squishy? Oh, such a thing has never been done.").







LUCKY 7.07.07.

This weekend to celebrate 7.07.07 (a once-in-a-century date) we're feeling the Vegas vibe...


Everyone who shops in 707 Kemang and 707ANNEX will get discounts or prizes...

Roll the dice when you shop and depending on what you roll you can have your discount increased or even get to pull prizes from our Lucky Draw including toys, T's and more...!

Be the first to see so many new seasons from our favorite labels such as Schwipe (see previous post), MHI, Nike (exclusive styles), Denim Is Everything, Tatty Devine, Hyde SK bags, Alakazam x Fabrick bags (by Medicom Toys) and lots more...

This Saturday and Sunday only... Monday all new stock is back to full price (we're stingy like that).


Tuesday, June 26, 2007

iPHONY

100 hours until the iPhone, zero hours until their loser status is confirmed

4 days until the iPhone launches and the hype is deafening enough that it's almost going to be uncool to have one. almost. well, definitely if you're one of the guys already lining up outside the NYC 5th avenue Apple store...

anyway, the European and Asian launches aren't due for months, and the gadget is allegedly locked to Cingular (go-go-Indo-hackers... that's what they said about the 360 and the Wii - games currently about a buck apiece in Jakarta...), so we figured we'd help you out.


just download, print, cut, fold, glue, and start posing. just tell everyone you got it early cos Steve's a friend, and don't let 'em look too closely (use the non-disclosure excuse).


Tuesday, June 12, 2007

LOVE MISSILL.

Updated with photos...


Thanks to all that came to Public on Saturday to catch French female DJ and graphic artist Missil hosting a discussion sesssion, mixing eclectic beats, and displaying / customizing her artwork live along with four local female artists (including 707's own Liza and Sanchia from Slyndicates)... Congrats to FUTURE10 and C&C PROJECTS for putting together a memorable and orginal event and thanks for inviting us to be involved...

Missill and Hogi (looking like he's never seen a camera before)

Chris & Cynthia (C&C)

Some corporate sellout hits on Ranissa.. Nice threads Mike.


MHI x ZOLTAR x KANYE.


Came across Kanye wearing the MHI x ZOLTAR tee in the April COMPLEX magazine. He may not appreciate the genius that is JUSTICE, but knows a good T-shirt when he sees one... As for Zoltar, they always manage to come up with original and twisted graphics and this is definitely one of our favourite T's that we've had in 707 recently - still got a couple of sizes left.

Zoltar is currently available at AMBUSH in Singapore.

Speaking of Justice (yup, smoooooth segue) they've just released six of the tee designs from their D.A.N.C.E. video. Available only at Colette (and We Sold Out), where else...


Sunday, June 03, 2007

MEGA BLING.


With it's misshaped teeth and diamond studded skull, the latest piece of art from DAMIEN HIRST (famous for his preserved sharks) looks like an inverted image of rapper Paul Wall (known for his misshaped head and diamond studded teeth).

Entitled "For the Love of God" after his mum asked him "for the love of God what are you going to do next" (gotta love that, wish we could reveal a diamond covered skull whenever our mum asked the same thing), it's up for sale for about US$100 million. Not exactly cheap, but you can always justify it as being good value relative to the intrinsic value of the piece. Compare that to the ratio of the cost of paint and canvas in a Van Gogh to its sale price...

Anyway, we're betting 10 bucks and a goblet of crunk juice that Lil Jon buys it, adds a chain and starts wearing it around his neck.

Monday, May 28, 2007

DAFT PUNK IS PLAYING AT OUR HOUSE.


When Japanese toy company MEDICOM gets DIOR's resident (now ex-resident) genius Hedi Slimane to design the clothing for a set of figures you know they're obsessed about quality... When it's for version 2 of their sellout limited edition DAFT PUNK figures you know you've got to check it out. Incredible attention to detail, with working zips and Dior shoe replicas, as well as different sets of hands for different poses.

For our midget readers, this is a great way to get a Dior outfit on the cheap...

On sale in 707 this week. Quality ain't cheap. 3.15 million rupiah for the pair. Only 2 sets in stock.

UPDATE
Both sets sold before we even had a chance to price them... We are hoping to get a couple more from Medicom - contact us if you're interested. One set is still on display in Kemang for viewing.

KIKS TYO.

KIKS TYO arriving in 707 from Japan soon... Known for their designs geared toward sneaker collectors, these two are from the new Summer '07 season, with all-over prints of rare kicks and boxes. Also keep an eye out for designs featuring Jordan and Tiffany references and more...

Exclusive in Indonesia to 707/707ANNEX. As always, limited stock, will sell out fast, blah, blah, blah...

UPDATE: Ok, it's arrived at our storage, but not yet priced and in store... Should be on the shelves 3-4 days from now. Looks good. Really good.

Thursday, May 24, 2007

TWELVEBAR X BEARBRICK.


BEARBRICK has just released the first photo of the 400% Bearbrick designed by our friends at TWELVEBAR. Coming later this year.

Twelvebar clothing is available exclusively at 707 in Indonesia.

Wednesday, May 23, 2007

STARCRAFT II.


Yeah, it's nerdy, but the original was/is such a phenomenon that we had to mention this. Even 10 years after its launch Starcraft is still one of the top selling PC games, one of the top 3 online games, and has matches broadcast on TV with professional players earning US$200k a year...

Anyway, Blizzard has announced the sequel, under the imaginative moniker STARCRAFT II, and geeks are celebrating in the streets. Of course, no release date given, so could still be waiting another 10 years for this to arrive... Of course by that time there will no longer be computers, instead all humans will be plugged into the matrix with one unified consciousness, and gaming will no longer exist.


Sunday, May 20, 2007

NOT JUST FINE. SUPERFINE.


Seems like it doesn't matter if you're a coke-sniffing model with a psycho drug-addicted musician boyfriend, or an anorexic plastic-surgery experiment married to the world's most expensive footballer. They still all want to wear SUPERFINE. Still our choice for the best women's denim line around... The Black Wax (in the photos) and wideleg have already been flying out of 707...



FORM AND FUNCTION.

Here at 707 we've always had the belief that simple, affordable and functional design sells... With that in mind, want to take a guess at the biggest selling consumer electronic item of the decade?

Nope, not the Razr (50 million units). Or the iPod (100 million units). The current bestseller by a landslide is an ultra-basic phone that we've been fans of since its release a couple of years ago. The Nokia 1100. Sales so far are over 200 million units. Pretty incredible.